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Full Story

BULA

BULA was born as a tribute to heritage, memory, and identity.

Rooted in the lands of Santander, Colombia (the cradle of the Guane culture) our story is one of reconnection. After years of research and reflection, BULA emerges as a bridge between the past and the present.

We honour the spirit of the Guane by weaving their legacy into sensorial rituals that speak to the soul.

 

The Guane were an indigenous community known for their connection to the land, their artistry, and their deep understanding of the natural world. Though much of their story was silenced by colonisation, their legacy lives on in the patterns they carved, the scents of their homeland, and the resilience of their descendants. BULA was created to revive that legacy, not just to remember it, but to feel it, hold it, and carry it forward.

 

Each piece we create from our fragrances to our visual identity is shaped by this history and guided by intention. We believe that scent is a powerful storyteller, one that connects us to memory, place, and emotion. Through BULA, we invite you to slow down, light a candle, and reconnect with your senses, your story, and the roots that run deeper than we often realise.

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Mission

To honour ancestral wisdom through handmade, meaningful creations.
We craft sensory rituals that connect people to memory, identity, and place.
Rooted in the legacy of the Guane, our mission is to preserve and reimagine culture with soul, beauty, and intention.

Vision

To become a global voice for forgotten stories and indigenous legacies.
We envision a world where luxury holds meaning, and every product carries purpose.
Through scent and storytelling, we aim to spark reconnection to self, to history, and to the earth.

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About Me

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Jorge Quintero
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I’m Jorge, a Colombian creative with a Bachelor's in Communication and Audiovisual Languages, passionate about storytelling in all its forms.
Over the years, I’ve lived and worked across cities and cultures, growing a deep love for research, design, and soulful creation.
BULA is the result of that journey, a blend of heritage, heart, and the drive to build something meaningful from the ground up.

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